Unlocking Africa

Unlocking Africa

Hosted by Terser Adamu, Africa Business Strategist, International Trade Adviser, and Director at ETK Group. The award-nominated Unlocking Africa Podcast dives deep into Africa’s business landscape.

Each episode features thought-provoking discussions with entrepreneurs, investors, policymakers, and African business leaders who are unlocking Africa’s economy. We explore:

✅ Top Business Trends in Africa
✅ Untapped Markets in Africa
✅ How to Attract Investors for Your African Startup
✅ African Innovation & Startups
✅ Mistakes Entrepreneurs Make in Africa
✅ Business Growth in Africa
✅ International Trade in Africa

Whether you’re an entrepreneur, investor, or just passionate about investing in Africa, this channel delivers actionable insights to help you scale and grow.

Subscribe now. Stay ahead of the curve as each episode is jam-packed with insight that will enable you to take immediate action and implement key strategies.
Why Isn't Africa Turning Its Science Into Billion Dollar Companies? with Houda Ghozzi

Why Isn't Africa Turning Its Science Into Billion Dollar Companies? with Houda Ghozzi

Episode 235 with Houda Ghozzi, Founder and CEO of Open Startup, a pan African organisation focused on connecting African innovation with global opportunity through investment readiness, deep tech commercialisation, cross border partnerships and ecosystem development. Over the past decade, Open Startup has supported thousands of founders and startups across more than 20 African countries. Its latest focus is The Science Road, an initiative designed to help deep tech and research led ventures make the difficult journey from scientific and technical development to market readiness, investment and global scale. This comes at a critical moment for the continent. Africa has more than 300 active deep tech startups t...

Can Africa Build a Sustainable Fashion Value Chain From Raw Material to Retail? with Madelaine Fo...

Can Africa Build a Sustainable Fashion Value Chain From Raw Material to Retail? with Madelaine Fo...

Episode 234 with Madelaine Fourie, General Brand Manager at Sappi Verve, a business operating at the intersection of forestry, sustainable materials and global fashion value chains. Sappi Verve produces dissolving wood pulp from woodfibre, an essential raw material used to manufacture fibres such as viscose and lyocell that ultimately become the fabrics found in everyday clothing. From its forestry and manufacturing base in South Africa, Sappi forms part of a global textile supply chain that connects African natural resources with fashion markets around the world. In this episode, Madelaine explains the hidden journey behind many of the clothes we wear and why the fashion supply chain often begins in a forest...

How Cascador Is Helping Africa's Growth Stage Businesses Navigate the "Messy Middle" with Amanda ...

How Cascador Is Helping Africa's Growth Stage Businesses Navigate the "Messy Middle" with Amanda ...

Episode 231 with Amanda Etuk, Program Director at Cascador, an Africa focused platform supporting growth stage entrepreneurs with the leadership, networks, strategic partnerships and catalytic capital needed to build resilient, high impact businesses. Amanda works at the intersection of strategy and execution, helping founders navigate one of the most overlooked stages of African entrepreneurship. With experience spanning scaling startups, managing complex multimillion pound operations and building ecosystem partnerships, she is focused on equipping entrepreneurs with the tools they need to grow sustainable businesses that create jobs and strengthen Africa's economy. Through Cascador, she works closely with f...

Why Africa's Music Industry Isn't Getting Paid What It's Owed by Shain Shapiro

Why Africa's Music Industry Isn't Getting Paid What It's Owed by Shain Shapiro

Episode 232 with Shain Shapiro, Founder and Executive Director of the Center for Music Ecosystems and one of the world's leading experts on music, public policy, and economic development. Through his work advising more than 130 cities and governments worldwide, Shain has helped reposition music from being viewed simply as entertainment to being recognised as a driver of investment, job creation, and long term economic growth. He is also one of the architects behind the Music Economy Development Initiative (MEDI), a global partnership that has launched the first ever platform to map the music economies of all 55 African countries. In this episode, Shain explains why Africa's music industry represents one of th...

Investing $100 Million to Create Africa's Next Million Jobs: Why Manufacturing Beats Tech with Da...

Investing $100 Million to Create Africa's Next Million Jobs: Why Manufacturing Beats Tech with Da...

Episode 231 with Daniel Yu, Founder of Africa Jobs Fund, a philanthropic venture builder focused on creating high productivity jobs across Sub Saharan Africa through export manufacturing and international labour mobility. Daniel is best known as the founder and former CEO of Wasoko, one of Africa's leading commerce and supply chain technology companies. After spending more than a decade building logistics infrastructure across multiple African markets, he has shifted his focus towards what he believes is the continent's biggest economic challenge: creating productive jobs at scale. Through the Africa Jobs Fund, he aims to mobilise 100 million dollars over the next five years to back commercially viable busine...

Are Businesses in Africa Leaving Money on the Table by Ignoring Working Parents? with Soledad San...

Are Businesses in Africa Leaving Money on the Table by Ignoring Working Parents? with Soledad San...

Episode 230 with Soledad Sanchez Canamares, Family Friendly Workplace Policy Specialist at UNICEF Eastern and Southern Africa, where she works with businesses, governments, and development partners to advance workplace policies that improve employee wellbeing, talent retention, workforce productivity, and long term business performance. As organisations across Africa and around the world face growing talent shortages, rising employee turnover, and changing workforce expectations, family friendly workplace policies are increasingly being recognised as a competitive advantage rather than simply an employee benefit. In this episode, Soledad explains why policies such as paid parental leave, childcare support, fl...

The Grandmothers Helping Solve Africa's Mental Health Crisis with Esther Tumbare

The Grandmothers Helping Solve Africa's Mental Health Crisis with Esther Tumbare

Episode 229 with Esther Tumbare, Chief Executive Officer of Friendship Bench, a pioneering Zimbabwean organisation transforming access to mental healthcare through community based solutions that have reached hundreds of thousands of people and expanded across multiple countries. Esther leads Friendship Bench's efforts to scale one of Africa's most recognised healthcare innovations while working closely with governments, public health systems, and community health workers to make mental healthcare more accessible, affordable, and sustainable. In this episode, she shares how Friendship Bench is helping address Africa's mental health crisis by reimagining the delivery of mental healthcare in underserved communit...

Can Financing Unlock Africa's EV Revolution Faster Than Technology? with Nena Sanderson

Can Financing Unlock Africa's EV Revolution Faster Than Technology? with Nena Sanderson

Episode 228 with Nena Sanderson, Chief Product Officer and Managing Director of Mobility at M-KOPA, a leading African fintech and asset financing company helping millions of people access productive assets, digital financial services, and clean mobility solutions through innovative pay as you go financing. Nena leads product strategy across M-KOPA's business while also overseeing its rapidly growing mobility division, placing her at the centre of one of Africa's most significant transport and energy transitions. In this episode, she shares how M-KOPA is helping make electric mobility accessible to everyday riders through flexible financing models that align with local income realities. Drawing on M-KOPA's exp...

The Battle for Africa's Financial Rails: Stablecoins, Regulators, Cross Border Payments and Trade...

The Battle for Africa's Financial Rails: Stablecoins, Regulators, Cross Border Payments and Trade...

Episode 227 with Mimi Kufour, Global COO of KoinKoin, a digital assets exchange and financial infrastructure company focused on solving cross border liquidity and payment challenges across Africa and other emerging markets. Mimi oversees the company's global operations across multiple jurisdictions and works closely with regulators as digital asset frameworks continue to evolve. She also serves as a Strategic Advisor to the Chamber of Digital Assets and Blockchain Innovation in Ghana, contributing to policy development and industry alignment across the region. In this episode, we explore how Africa's financial infrastructure is evolving and why digital assets are increasingly being viewed as more than just in...

The Untapped Trillion Dollar Opportunity in Africa’s Diaspora Economy with Nicholas Bassey

The Untapped Trillion Dollar Opportunity in Africa’s Diaspora Economy with Nicholas Bassey

Episode 225 with Nicholas Bassey, Chief Operations and Program Officer at the African Diaspora Network (ADN), an organisation mobilising diaspora investment, entrepreneurship, innovation, and strategic partnerships to accelerate economic growth across Africa. Nicholas joins us to discuss the future of diaspora investment in Africa, how African entrepreneurs can access global capital, and why Africa’s biggest challenge may not be a lack of money, but a lack of investment infrastructure, trust, and coordination. In this episode, Nicholas explains how ADN is connecting African founders, investors, policymakers, and global African talent through initiatives such as the African Diaspora Investment Symposium (ADIS)...