Edna's journey as an entrepreneur began while she was a student at Adonten Senior High School. She had always been interested in fashion and started making slippers as a hobby. However, as she began to receive positive feedback from her peers and family, Edna realised that she could turn her passion into a viable business.
With this realisation, Edna co-founded Ahofade, a popular classic fashion brand in West Africa that specialises in creating unique and affordable made in Ghana designs from Ghanian fashion designers. What started as a small-scale operation has since grown into a successful enterprise, with Edna gaining global recognition as a talented and innovative shoemaker, fashion designer, and entrepreneur.
What We Discuss With Edna
• Edna's inspiration to pursue a career in the shoemaking industry, especially being a woman in a male-dominated field.
• How has Edna used her background in public relations and communications to craft her unique story and build her brand?
• What motivated Edna to write her recently released book, "The Shoemaker's Girl?"
• How does Ahofade support local entrepreneurs in the fashion industry and help them grow their businesses?
• What is the importance of mentorship and coaching in empowering the next generation of African entrepreneurs?
Did you miss my previous episode where I discuss Trust, Metrics, and Impact: A Blueprint for Success in Africa’s 2024 Startup Economy? (https://www.buzzsprout.com/1901592/15335904) Make sure to check it out!
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Connect with Terser on LinkedIn at Terser Adamu (https://www.linkedin.com/in/terseradamu/) , and Twitter (X) @TerserAdamu (https://twitter.com/TerserAdamu)
Connect with Edna on LinkedIn at Edna Frimpong (https://www.linkedin.com/in/edna-frimpong/) , and Twitter (X) @EdnaFrimpong7 (https://x.com/EdnaFrimpong7)
Discover how Verto’s solutions can help you accept payments, manage expenses, and scale with ease here (https://www.vertofx.com/About-Us/Resources/Whitepapers-and-Reports/overcoming-common-payment-bottlenecks/?utm_campaign=15447603-2025_06_nig_Verto%20Corner_Unlocking%20Africa&utm_source=unlocking%20africa%20podcast&utm_medium=whitepaper)